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« December 2007 | Main | February 2008 »

January 24, 2008

Hiring a proofreader

Can you imagine the type of service one might get from a car insurance company
with a link to "Car Insurance Qoutes?"

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Posted at 11:46 AM | | Comments (0) | TrackBack (0)

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January 21, 2008

Online advertising evolves

Apple

Apple did a great job with this take over of the NYT online. TV-style advertising seems to finally be working on the web.
http://valleywag.com/346074/hodgman-apple-take-over-new-york-times

Posted at 06:25 PM | | Comments (0) | TrackBack (0)

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January 16, 2008

Affordable Advertising

This sign was posted on the windshield of a parked van 2 blocks uptown from a (very crowded) coffee cart. Apparently ads do work.

Wr

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January 11, 2008

Forget the $100 Laptop, it's the $2500 car!

Tatacarhttp://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/01/indias_new_car.html?campaign_id=rss_blog_nussbaumondesign

Posted at 11:52 AM | | Comments (0) | TrackBack (0)

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January 07, 2008

Burts bees and business

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The Clorox controversy aside, I am always interested in the ways people channel hobbies into businesses.
http://www.nytimes.com/2008/01/06/business/06bees.html?_r=1&oref=slogin
Burt's Bees was started in 2001 by a the "bee-man" who, at the time, lived in a chicken coop.
The business sold last November for $913m.

Posted at 03:59 PM | | Comments (1) | TrackBack (0)

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January 04, 2008

Dorky Brilliance

Palmcitationneededmediumthumb_2 http://gawker.com/340814/wikinerds-take-over-the-real-world

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It's not always what you say but how you say it

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There are a lot of things Fred Wilson does well in his blog but I especially like the way he divides his up his content - making me want to keep coming back. Recently, he did a Top Ten Records of 2007 and instead of giving the readers one big list he instead started with a post about the Top 10 Records of 2007 - Honorable Mention. Then he gave us a Listen to my Top 10 List. And then counted down his top 10 Albums, one post at a time. Well done.

Posted at 12:50 PM | | Comments (0)

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January 02, 2008

NYT on Innovation

Good story on innovation from the NYT: http://www.nytimes.com/2007/12/30/business/30know.html?em&ex=1199422800&en=1761b12e4a3cebd3&ei=5087%0A

A woman named Ms. Rabe is quoted a number of times in the story but one time, on the second page of the story, her name is written as "MS. RABE"  in all caps, . Because of the unexpected format, I not only paid more attention to her name, I went back and reread the paragraph a couple of times wondering whether the format was a typo, scanning the story for any other names written in all caps.

It made the think a lot about the power of the subtle or unexpected.

Posted at 10:32 AM | | Comments (1)

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