Invariably, while traveling, there is a moment just after security before boarding the plane when I think I've lost my boarding pass. Prior to the TSA requiring me to undress and partition my personal items across 4 different plastic bins, I didn't have this problem. But now, I simply can't find a good place to keep my boarding pass. So, I loved this guy's solution: put the boarding pass in your shoe. It's plain view, readily available, and allows the guy to relax pre-flight.
I was wearing high heels so his system didn't work for me but it made me think there's been innovation around how to obtain a boarding pass (print it from home, airport kisoks etc.) but no innovation around the boarding pass itself. We are still required to carry a piece of paper up to the gate. Digital technology should be able to fix this, right?

how about a small sticker (on shoe, bag or forehead) or a special scent spray (i know its not visual, but at least smells interesting ;)
Posted by: xgeronimo | May 12, 2008 at 07:26 AM
Cell phones. That's the future. Wave your phone, board the plane. (Not to discredit the forehead sticker, which would be fun as well.)
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