Helen Walters on why Apple's design is so good

In her Business Week blog, Helen gives a great explanation or actually, translation, of how Apple creates products consumers love.

Interesting presentation at SXSW from Michael Lopp, senior engineering manager at Apple, who tried to assess how Apple “gets” design when so many other companies try and fail. After describing Apple’s process of delivering consumers with a succession of presents (“really good ideas wrapped up in other really good ideas” — in other words, great software in fabulous hardware in beautiful packaging

Here's the rest of the story: http://www.businessweek.com/innovate/next/archives/2008/03/apples_design_p.html