I've been thinking a bit about developing a company ethos and how possible it is to retrofit a philosophy after a company has been around for awhile.
This new company called Help has a pretty simple ethos: to help people. They've done a fine job of integrating the message - in the name, in the products, and in the consumer experience. Although Help is a small company, they could be used as a model for what larger companies should be/do.
Their design is nice too.







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