For two years, I was inseparable from Craig Mangan, my former creative partner and friend at Goodby, Silverstein and Partners. Mangan has often been awarded with the title of "funniest guy I've ever met" but in this recent campaign, Mangan and his new partner, Jack Woodworth truly show another side.
This series of simple, thoughtful yet powerful ads about the NBA are beautiful, well written and inspirational - even to me, someone who knows little and cares even less about sports. A new and improved TV campaign just launched but some of the older spots are on YouTube: http://www.youtube.com/watch?v=2k-pNx3hynY.
I love when powerful, emotive ideas are communicated simply. Complexity is increasingly becoming a poor substitute for smart ideas.
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