There's nothing better than truth in advertising.
Gossip Girl was getting tons of negative press, so they decided to publicized it with an ad campaign and these wild postings.
Instead of trying to cover up the controversy or "tone down" the content of the show so that a wider audience would find it acceptable, they embraced the negative press and used critiques as direct quotes in the ads: e.g., "Very bad for you." "Every parent's nightmare" There is no better way to capture a teenager's interest than to show authority figures attacking the show. Even I want to watch it. Well done. (thanks to my cousin for pointing out the campaign)
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