After a summer break, I'm finally back to blogging. Over the last couple of months, I've been working on a positioning for a non-profit client, which is always difficult. Non-profit's reliance on the public: donors, volunteers, governmental support, etc. often leaves the organization afraid of stepping on any toes. As a result, communications are bland or even worse, boring. When I saw the girleffect.org this morning, I loved how they were able to tell a story without using typical cliche imagery.
We've been overwhelmed with visualizations of the plight of Africa for years, seen the black and white photos, the flies, the famine. And all of that imagery resting in our brains is triggered by the narrative of this site. They don't need to remind of us the pictures because our brains make the connection for us.
So, I paid attention to the words, the story, and was engaged. Simple.
The only problem is, now what?
Comments