Water. I've written about it before, complained about it too. But this is a positive post. Because the ridiculousness of the imported bottled water market is not only being challenged, it might eventually be put out of business.
NY entrepreneur, Craig Zucker from Tapd'NY, is looking to change the water industry. And while his plan still includes the manufacturing and distribution of bottled water, which to some in the green space see as an inherent evil, he does provide a alternative to what has previously existed. And that's a good thing.
A couple of weeks ago I spoke to Zucker about his company and learned, one of the ideas behind TAP'd is that people need water on the go. And sometimes, that person will be organized enough to get his/her non-PVC water bottle out and fill up but other times, they won't. So, the next best option is to go to the store and buy some water. I guess accepting being thirsty is a 3rd option but writing about that is going to complicate the post.
The water choices found at the local NY bodega range from Fiji, water that is "untouched by man" to long-term staple, Evian, straight from the French Alps, to Poland Spring (apparently from Maine, it took me awhile to find the source), to TAP'dNY, purified water from NY faucet. There are a couple of other brands out there that are also just purfied tap water, but none that been forthright enough to just admit it. When faced with these options, I say, buy the one that's local and honest (and it has a pretty cool looking bottle).
The NY Post ran a headline that was reminiscent of a story from the Onion titled, "Free H2O, just $1.50" and yes, I agree that it sounds nuts, but when you line up the choices, Zucker's plan actually seems the least crazy of all.