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December 16, 2009

The DARPA balloon, social media and incentivizing participation.

Not surprisingly, MIT won the challenge and the $40,000 prize by locating ten weather balloons in less than nine hours. What was genius about MIT's methodology is that they offered a $2,000 reward to each person who located a balloon, significantly increasing the likelihood of winning while retaining a significant amount of the prize money. The MIT students made signing up to hunt for the balloons pretty simple, http://balloon.mit.edu , and created a simple way to reward signing up friends. (diagram from ireport.com).

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Posted at 03:58 PM |

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